Our Story

Learn our story, from the beginning and into the future.

Over the many years that have gone by since 1905, traditions, customs, and how we are able to serve families have and continue to evolve, but one key characteristic of the Goldfinch tradition has remained the same over all these years.  That tradition is the firm’s strong commitment to compassionate, quality service.  Goldfinch Funeral Home is one of the few businesses in Horry County that has operated successfully and continually for over 105 years under the ownership of four generations of one family.

Why Us?

In a nutshell? Experience, professionalism, compassion, and empathy.

We've learned a lot over many years. Like how to present options without overwhelming. And how to meet the needs of many caring parties. People come to us in difficult times, and we respond kindness, calmness and expertise. Our goal is to create a beautiful occasion and make you feel welcome, always. We spend our days planning with families. We stay up to date with industry developments. And we make hard times a little easier.

Learn the legacy.

The year was 1905.  W.T. Goldfinch, owner of Kingston Furniture Company on Main Street in Conway, SC, set aside a space in the rear of his new store to display “coffins,” as they were called in those days. This describes the simple beginning of a Company, Goldfinch Funeral Home, which was destined to become a very successful funeral home serving many families in Horry County and the Grand Strand area of South Carolina.

Today, Goldfinch Funeral Home is widely recognized as a progressive leader in funeral service in the South East.   In 1919, Mr. W. T. Goldfinch died, leaving the business to his two sons, Albert and William Goldfinch.  Albert died just ten years after his father, but William, known as “Mr. Will,” continued the family business.

Mr. Will was a Methodist Lay reader who could “preach as well as anybody,” said grandson and current owner of Goldfinch Funeral Home, George H. Goldfinch, Jr.  Mr. Will was the first in the family business to study embalming, and in fact, was the first embalmer inHorry County.  The practice of preservation was so new in that day, and advent of embalming represented the beginning of public visitations and viewing.

In 1938, Mr. Will moved the funeral service business to his residence on Beaty Street in Conway, thus opening the first funeral home in Horry County, South Carolina.  He raised his four children above the funeral home which had been expanded over time around the original home.  Today the facility is a state of the art 18,000 square foot structure which bears little resemblance to the original bungalow style home.  Mr. Will’s two sons, G. Heyward Goldfinch, Sr., and Mac Goldfinch represent the third generation of the Goldfinch family to work in the family business.  Both brothers were known for their personal warmth, professional competence and community involvement.  They were quite an exceptional team providing compassionate, dependable care to the region for more than 40 years, and established a legacy for quality service, which is carried on today.

The fourth generations of Goldfinches include Heyward’s son, George, the current owner of Goldfinch Funeral Home, and Mac’s oldest son Will. They entered the family business as children, cutting grass, working at Hillcrest Cemetery, and working with their fathers as they served families in the area.  These two Goldfinch cousins took over the management of Goldfinch Funeral Home and later purchased the business from their fathers in 1995. Two years later, Will Goldfinch died of cancer, an untimely death which brought much sorrow to the Goldfinch Funeral Home family, and to the Conway Community.   Now President and CEO George H. Goldfinch, Jr., carries on the tradition of service as established by four generations of the Goldfinch Family.  George and his wife Susie have two children, Meghan and George H. “Heyes” Goldfinch, III.  George H. Goldfinch, Jr. is currently serving as President of the South Carolina Funeral Directors Association, an office held by his Grandfather, Mr. Will; his father, Heyward; and uncle Mac.

Over the years, Horry County’s oceanfront became known as the Grand Strand, and people from other regions of the country began buying second homes and retirement homes in the area.  The family opened Goldfinch’s Beach Chapel on US 17 By-Pass in Garden City in 1987.  Several years later, the Goldfinch Litchfield-Pawleys Chapel was established to serve the people of South Horry and Georgetown Counties.

Who We Are

Meet our staff. Members of the local community make everything that happens possible.
Together, we make this place amazing.

George H. Goldfinch

George H. Goldfinch

President/ CEO
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Joyce M. Jones

Joyce M. Jones

Executive Vice-President
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Meghan Goldfinch Hayden

Meghan Goldfinch Hayden

Director of Operations
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Bobby E. Richardson II

Bobby E. Richardson II

Assistant Vice President; Location Manager- Conway Chapel
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Josh Campbell

Josh Campbell

Location Manager- Beach Chapel
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Casey V. Ward

Casey V. Ward

Assistant Vice President; Location Manager- Loris Chapel
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Leslie E. Wallace

Leslie E. Wallace

Financial Manager
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Don V. Odom

Don V. Odom

Advanced Funeral Planning Director
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Tom Spencer

Tom Spencer

Licensed Funeral Director and Embalmer- Conway Chapel
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J. Kelcey Dickinson

J. Kelcey Dickinson

Licensed Funeral Director/ Embalmer
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George Heyes Goldfinch III

George Heyes Goldfinch III

Licensed Funeral Director and Embalmer- Conway Chapel
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Todd Jones

Todd Jones

Licensed Funeral Director/ Embalmer
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Christian Chambers

Christian Chambers

Licensed Funeral Director/ Embalmer
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Catherine Cooper

Catherine Cooper

Administrative Assistant-Conway Chapel
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Nickey Richardson

Nickey Richardson

Administrative Support
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Eric Matthew Lemons

Eric Matthew Lemons

Licensed Funeral Director and Embalmer- Beach Chapel
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Brian Edgerton

Brian Edgerton

Licensed Funeral Director and Embalmer- Beach Chapel
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Stephen Roy Kapanka

Stephen Roy Kapanka

Licensed Funeral Director- Beach Chapel
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Cori Carmine Wilson

Cori Carmine Wilson

Licensed Funeral Director and Embalmer- Beach Chapel
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Zachary E. Nobles

Zachary E. Nobles

Licensed Funeral Director and Embalmer- Beach Chapel
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Steven Barfield

Steven Barfield

Licensed Funeral Director/ Embalmer
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Amber Martin

Amber Martin

Administrative Assistant- Beach Chapel
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Renee Sullivan

Renee Sullivan

Receptionist- Beach Chapel
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Carmen Hardee

Carmen Hardee

Administrative Assistant/ Purchasing Agent
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Jeff Wallace

Jeff Wallace

Advanced Funeral Planning Director
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Heather Black

Heather Black

Continuing Care Assistant
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Ricky Jones

Ricky Jones

Building and Grounds Supervisor
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Murphy Hayden

Murphy Hayden

Therapy Dog and Grief Counselor
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