History & Staff

Over the many years that have gone by since 1905, traditions, customs, and how we are able to serve families have and continue to evolve, but one key characteristic of the Goldfinch tradition has remained the same over all these years. That tradition is the firm’s strong commitment to compassionate, quality service. Goldfinch Funeral Home is one of the few businesses in Horry County that has operated successfully and continually for over 105 years under the ownership of four generations of one family.

Why Us?

In a nutshell? Experience, professionalism, compassion, and empathy.

We've learned a lot over many years. Like how to present options without overwhelming. And how to meet the needs of many caring parties. People come to us in difficult times, and we respond kindness, calmness and expertise. Our goal is to create a beautiful occasion and make you feel welcome, always. We spend our days planning with families. We stay up to date with industry developments. And we make hard times a little easier.

In 1938, Mr. Will moved the funeral service business to his residence on Beaty Street in Conway, thus opening the first funeral home in Horry County, South Carolina. He raised his four children above the funeral home which had been expanded over time around the original home. Today the facility is a state of the art 18,000 square foot structure which bears little resemblance to the original bungalow style home. Mr. Will’s two sons, G. Heyward Goldfinch, Sr., and Mac Goldfinch represent the third generation of the Goldfinch family to work in the family business. Both brothers were known for their personal warmth, professional competence and community involvement. They were quite an exceptional team providing compassionate, dependable care to the region for more than 40 years, and established a legacy for quality service, which is carried on today.

The fourth generation of Goldfinch Funeral Home included Heyward’s son, George, and Mac’s oldest son Will. They entered the family business as children, cutting grass, working at Hillcrest Cemetery, and working with their fathers as they served families in the area. These two Goldfinch cousins took over the management of Goldfinch Funeral Home and later purchased the business from their fathers in 1995. Two years later, Will Goldfinch died of cancer, an untimely death which brought much sorrow to the Goldfinch Funeral Home family, and to the Conway Community. For years, George H. Goldfinch, Jr., continues to carry on the tradition of service as established by four generations of the Goldfinch Family.

In 2018, Goldfinch Funeral Home entered it's fifth generation of ownership with Meghan Goldfinch Hayden, George Heyward's daughter, becoming the President and CEO. Meghan, like George, entered the business as a child, and has been actively involved in the management of Goldfinch's since 2010. Meghan, with George's active involvement, will continue the legacy and commitment to the community that has been established since 1905, by the generations that have come before.